Every impression runs on a domain we registered, a page we wrote, and a server we operate. No arbitrage, no resold audience.
A booked advertiser renders before the auction runs. Programmatic fills what direct-sold does not, on the same four placements every page carries. No extra zones, no bloat.
A specialist can own placement on a single chassis in their metro without buying the whole network. Exclusivity is granted per chassis, per market — the same enthusiast looking up a W124 in Dallas is not competing for attention with a national campaign.
Booked placements render first. Priority over the programmatic auction on every page in the buy.
Prebid header bidding and Google Publisher Tag fill unsold inventory on the same four placements — nothing extra.
Nielsen DMA resolved at the Cloudflare edge on every request. 205 markets, no third-party lookup.
Nothing here is an insertion order. Inventory, floors and terms are agreed in writing.